Strategic diagnosis: where are the gaps between technology and business?
Retail doesn’t suffer from a lack of technology. It suffers because it doesn't know how to measure whether that technology is generating real impact.
How many digital projects were launched in your company in recent years? How many of them actually impacted revenue, margin, or customer experience?
And more importantly: can you prove that to the board today?
Most investments get lost in initiatives that look modern but have no clear destination. Tools are acquired with no direct link to strategy. Teams compete for budgets on disconnected projects.
The result? Stacks of systems that shine in presentations, but fail to move the needle on business metrics.
The problem isn’t technology. The problem is the lack of a strategic diagnosis:
The ability to reveal where digital and business are misaligned, identify redundancy, highlight waste, and uncover opportunities that can create immediate value.
Without that clarity, technology remains a vague promise of ROI.
With it, every digital initiative is held accountable as part of the company’s outcome - not as an isolated experiment.
The question every C-level should be asking isn’t “how much have we invested in technology?”, but rather “how much of that investment truly aligns with our strategy?”.