By Rafael Thomazelli – CEO at Verzel

You know that bug that seems to appear out of nowhere? The problem isn’t always in the technology itself. Often, the real bottleneck lies in how we communicate about it.
I’ve seen many sprints stall not because of a lack of technical skill, but because of noise between what’s expected and what’s understood. And when you lead a technical team, you quickly realize that “making it clear” isn’t the same as “being understood.”
The truth is, in a tech team, how you communicate is just as important as what you communicate. Explaining a technical challenge to someone from the business side, or translating a client’s pain point to a developer, requires active listening, empathy, and, above all, clarity. There’s no point trying to solve everything in code if the real issue is misalignment.
That’s why effective communication isn’t just a soft skill… it’s a core skill.
Leading well means knowing how to build bridges.
Bridges between the product team and the tech team, ensuring everyone is aligned toward the same goal.

Between the intention of the requester and the execution of the deliverer, reducing the noise that often turns into bugs down the line. Between what seems obvious to you (with all your context and experience) and what needs to be obvious to the person actually getting the work done.
When you understand that leadership is about facilitating these connections, communication stops being a mere detail and becomes a strategy. And communication as strategy is what turns a group of technical individuals into a high-performing team.