The role of the Digital Advisor: why every technology starts with strategy
Companies that rush into buying systems often stumble over their own lack of clarity. They say they need an app, a CRM, a BI tool, or a chatbot, but in reality, they don’t know what problem these systems are supposed to solve.
Here’s the hard truth: those who hire a solution without understanding the problem are hiring trouble.
The ready-made solution trap
It’s common: someone in the company hears about a trendy platform, sees a competitor using a tool, or gets excited about the latest AI hype and decides they need it too. Within days, the team is budgeting, requesting proposals, and starting a project no one stopped to question.
The result? Underused tools, disconnected systems, rework and the feeling that “digital transformation doesn’t work.”
It does work. But it starts with clarity.
What comes before the system: strategic understanding
Before any line of code, there should be a conversation, a mapping process, an investigation to uncover the company’s real challenge and where it hurts the most. That’s where Verzel’s Digital Advisor (DA) team comes in.
The DA acts as a “translator” between business problems and technology. They listen to what the client thinks they need and uncover what they truly need. And believe me, that changes everything.
Real cases we see every day:
- The company asks for an app, but what’s missing is a well-defined sales process.
- They want a fancy dashboard, but the data is wrong at the source.
- They ask for a CRM, but the sales team doesn’t even know the ideal customer profile.
- They request automation, but decision flows still live inside the manager’s head.
It’s not technology that’s missing. It’s clarity.
Clarity saves time, money and patience
It’s not just about avoiding rework, it’s about avoiding serious loss.
According to an international analysis, more than half (52.7%) of software projects exceed their budget by 89% or more. In other words: when the real problem isn’t clear, costs explode, deadlines are missed, and the system becomes a headache.
No technology is good enough to solve a poorly defined problem.
Verzel’s DA: strategy before execution
At Verzel, before suggesting any system, we ask the hard questions:
- What pain are you trying to solve?
- How is this problem affecting your results today?
- Who is involved in the process? What needs to change?
- Do you need automation or organization?
This strategic lens ensures that every system we build has a reason to exist, not just another tool, but an essential piece of the operation.
Technology without purpose is just noise. The right solution starts with the right problem. And clarity comes before code.
If you’re facing a new demand but don’t know exactly what it solves, talk to us. Our Digital Advisors will help you see the challenge clearly, before any line of code is written.
Talk to Verzel. Transformation starts with understanding.
Source:
Jobera: Software Project Failure Statistics: Insights and Trends